ESEN

Get started
Real estate agent showing a home to a couple
Lucía answered a missed callHouse on 87 Avenue · New buyer
Call with the agent bookedTomorrow, 9:00 AM · First-time buyer
Summary on your WhatsAppNot pre-qualified yet.

Skala for real estate agents

You show the house. Lucía answers for you.

Lucía, Skala’s AI assistant, answers every buyer by phone or message, qualifies them with your questions and books the showing.

Answers in English and Spanish byPhoneWhatsAppInstagramFacebookSMSWeb chat
Call Lucía and try her See plans

Demo line, open 24/7: (786) 550-4604

For buyers · sellers · rentals · independent agents · multi-agent offices

Skala is the AI system that runs your front desk.

Lucía, its assistant, handles what isn’t getting done today.

  1. Answers

    Every call and every message, in English and Spanish, at any hour.

  2. Books

    Offers your open slots and puts the appointment on your calendar.

  3. Follows up

    Reminds people of every appointment, picks up loose ends and asks for the review.

A day with Skala

Every call you miss is a buyer for another agent.

You’re showing a house, driving between showings or at a closing. Buyers call when they see the sign. Here’s a day with Skala answering for you.

7:55AM

Morning · WhatsApp

Someone asks about a house they saw online.

Lucía asks whether they’re pre-qualified and books the showing. The agent confirms availability and price.

7:55
Today

Hi, I saw the 3-bedroom house in Kendall online. Can I see it?

LucíaHi Daniela, of course. To set up the showing, are you pre-qualified with a lender, or paying cash?

I’m pre-qualified up to $520,000.

LucíaPerfect. The agent can show it to you Saturday at 11:00 AM and will confirm beforehand. Should I book it?

Showing bookedSaturday, 11:00 AM · Pre-qualified

1:10PM

Midday · Missed call

A homeowner wants to sell.

You’re showing another property. He speaks Spanish, so Lucía answers in Spanish, asks about his timeline and books a call.

1:10
MHMiguel HerreraLucía on the call · 01:28

Hola, estoy pensando vender mi condo en Brickell. ¿Cuánto podría sacar?

LucíaNuestro agente puede prepararte un análisis de mercado. ¿Para cuándo piensas vender?

Probablemente en los próximos tres meses.

LucíaTe puedo agendar una llamada con el agente mañana a la 1:00 p. m. ¿Te funciona?

Call bookedTomorrow, 1:00 PM · Seller

6:30PM

Evening · Follow-up

After the showing, the buyer had gone quiet.

Skala messages the buyer on its own the next day. He says he’s interested, and the call to discuss an offer lands on your calendar.

6:30
Today

Skala · automaticHi Carlos, what did you think of the house in Doral? If you’d like, I can set up a call with the agent to talk about next steps.

We loved it. Can we talk tomorrow afternoon?

LucíaDone. Tomorrow at 6:00 PM. You’ll get the confirmation here.

Offer callHouse in Doral, $585,000 · Tomorrow 6:00 PM

9:45PM

Night · Missed call

She saw a “For Sale” sign and wants to know more.

Lucía asks the qualifying questions, doesn’t promise a price or financing and books a call with the agent first thing in the morning. You get the summary.

9:45
RDRosa DelgadoLucía on the call · 01:52

I saw the “For Sale” sign on a house on 87 Avenue. What are they asking?

LucíaThe agent will confirm the price and details. Are you already pre-qualified with a lender?

Not yet. It would be my first home.

LucíaI’ll book you a call with the agent tomorrow at 9:00 AM to go over the house and next steps. I’ll send you the confirmation.

Call bookedTomorrow, 9:00 AM · First-time buyer

More than answering

Answering is just the start.

Skala also fills your calendar, helps people find you on Google and gets your clients to recommend you.

Scheduling

Every conversation ends in an appointment.

Lucía books on your calendar by your rules: hours, length and who’s seeing them. Before each appointment she messages the customer to confirm so they show up.

If plans change, the customer reschedules on their own with their link and your calendar updates.

Get found

Your website and Google reviews, kept up to date.

Your website connected to Skala, or a new one with up to 4 pages. After every closing, Skala asks the client for a review with a direct link.

Closing completed · 4:10 PM

Hi Marta, thank you for trusting Ramírez Realty. Would you leave us a review? It takes a minute: g.page/r/ramirez-realty

New Google review

The review request goes out when you mark the closing as completed, with one tap in the app.

Bring them back

The follow-up you can’t get to between showings.

Every buyer, seller and showing lives in your CRM with its stage. Skala follows up at the right time and sends a reminder before every showing so no one misses it.

  1. Showing completedHouse in Doral · agent notesDay 0
  2. “What did you think?”Sent automaticallyDay 1
  3. Offer callAdded to your calendarDay 2
  4. Home purchase anniversaryMessage scheduled12 months

When you mark a closing as completed, Skala schedules the anniversary message so your client keeps you in mind.

All in one place

Right now your business is spread across six apps.

Voicemail, your WhatsApp, a notebook, the calendar, the website and reviews. None of them talk to each other.

All in one place

With Skala, it’s all in one place.

Calls, messages, customers, appointments, website and reviews on one screen, with Lucía answering in English and Spanish.

RR
VoicemailWhatsAppNotebookCalendarYour websiteGoogle reviews

Clear pricing, from $297 a month.

How it works

Your same number. We set it all up for you.

  1. 1

    Forward the calls you can’t answer

    Your customers keep calling your number. If you don’t pick up, the call goes to Skala.

  2. 2

    Lucía learns how you work

    We load your active listings, your areas, your showing hours and the questions you ask to qualify buyers.

  3. 3

    You know right away

    You get a summary of every call on WhatsApp, and the showing lands on your calendar.

Don’t take our word for it

Call Lucía and hear her in action.

Tell her you’re a real estate agent and play the part of a buyer or seller. In two minutes you’ll see how she’d handle your clients.

(786) 550-4604

Lucía is available now

Call Lucía

Try this: “Hi, I saw a For Sale sign on a house and I’d like to see it.” Then continue in Spanish as a seller.

Plans

One clear price, no surprises.

CRM, scheduling, reviews and Lucía on the phone and in chat on both plans. You just choose how many calls you want her to answer.

Essential

$297/mo

150 minutes of Lucía a month, about 30 calls.

  • Lucía answers in English and Spanish and books for you
  • Lucía in chat: website, Instagram, Facebook and WhatsApp
  • CRM, calendar and Google reviews. Hosting included if we build your website on Skala
  • Up to 20 team users, at no extra cost
  • Extra Lucía minute: about $0.49
Start with Essential

Renews monthly. Cancel anytime.

Growth

Recommended

$397/mo

500 minutes of Lucía a month, about 100 calls.

  • Everything in Essential
  • More than three times Essential’s minutes
  • Extra Lucía minute: about $0.45
  • Unlimited users for your team
Start with Growth

Renews monthly. Cancel anytime.

One-time setup fee

Account and Lucía setup$199We connect your number, your channels and your calendar, train Lucía on your business and turn on the ready-made automations for your industry.

Design of a new website, up to 4 pages, if you need one+ $399In one language, with our design and your content.

Custom workQuoted separatelyMore pages, a bilingual website, integrations, custom automations, more than 500 Lucía minutes a month or having our team keep Lucía up to date for you. We scope it with you first and give you a fixed price before we start.

Questions

What real estate agents ask.

Does Lucía sound like a robot?

Call her at (786) 550-4604 and judge for yourself. She speaks in a natural voice, asks only what she needs and doesn’t read long scripts.

Do I have to change my number?

No. You keep the number you’ve always used, the one on your signs. Calls you don’t answer forward to Skala, and Lucía handles them.

What does she ask buyers?

Whatever you define: whether they’re preapproved, their budget, the area they want and when they plan to move. It all goes into the contact record in your CRM.

Does Lucía give prices or talk about financing?

No. Lucía doesn’t negotiate prices or promise financing. You confirm the price, availability and offer. She books the showing or the call.

Does it connect to the MLS?

No. Skala handles showings, conversations and follow-up with its own calendar and CRM. Your listings stay on the platforms you already use.

Does she speak Spanish?

Yes. Lucía answers in English or Spanish, matching the caller’s language.

Are there costs on top of the plan?

Only usage, shown in your account: calls you make from Skala, SMS, WhatsApp messages Meta charges for and bulk email. Lucía’s written replies are included. See the details on pricing.

Who keeps Lucía’s information up to date?

You do, from your account. When we set up Skala we leave Lucía trained on your business and show you how to update her when something changes, for example listings that come on and off the market, prices and availability. It takes minutes. If you’d rather have our team keep her updated on an ongoing basis, we quote that separately.

Is there a long-term contract?

No. The plan renews monthly and you can cancel anytime. The setup fee is charged only once.

Skala also works for

Dentists & clinicsMed spas & aestheticsLaw firmsInsuranceAuto & powersportsSchools & academiesAll industries

Stop losing buyers to unanswered calls.

Call Lucía now or pick your plan. We’ll get everything running.

Call Lucía See plans