Lucía, our AI assistant, replies on whatever channel your customer picks: she talks to people who call and writes back to people who message.
Businesses already running on Skala
She knows what to ask, what’s urgent and how booking works in each type of business.
More than answering
Skala also fills your calendar, helps people find you on Google and keeps customers coming back.
Scheduling
Lucía books on your calendar by your rules: hours, length and who’s seeing them. Before each appointment she messages the customer to confirm so they show up.
If plans change, the customer reschedules on their own with their link and your calendar updates.
Get found
Your website connected to Skala, or a new one with up to 4 pages. After each appointment, Skala asks the customer for a review with a direct link.
Appointment completed · 4:10 PM
Hi Marta, thanks for visiting Clínica Dental Ramírez. Would you leave us a review? It takes a minute: g.page/r/dental-ramirez
The review request goes out when the appointment is marked complete, with one tap in the app.
Bring them back
Every customer and every quote lives in your CRM. Skala follows up at the right time and sends reminders before each appointment so no one misses it.
When a cleaning is completed, Skala schedules the reminder for the next one.
All in one place
Voicemail, your WhatsApp, a notebook, the calendar, the website and reviews. None of them talk to each other.
All in one place
Calls, messages, customers, appointments, website and reviews on one screen, with Lucía answering in English and Spanish.
Clear pricing, from $297 a month.
Local team
We’re based in Miami and work with businesses across the US and Latin America. We know your customers and speak their language.
Our team supports you directly, in English or Spanish. Lucía takes care of your customers; our team takes care of you.
We set up Skala with you and walk you through it step by step.
3× more closed deals in 6 months
“Skala changed how we handle motorcycle inquiries. With smart replies and automatic follow-ups, we tripled our closed deals in six months and raised our response rate to 75%. The difference has been huge.”
AI-answered calls
“Lucía, our AI assistant from Skala, made a real difference. She answers calls, handles questions about wine orders and books appointments for our sales team. Today we respond faster, lose fewer opportunities and give better service.”
Inquiries and bookings on WhatsApp
“Skala helped us launch our tech product with a much smarter customer experience. Our AI assistant answers questions on WhatsApp and handles bookings automatically. Today we connect better with leads and turn inquiries into opportunities.”
Google reviews on autopilot
“Skala fully automated our satisfaction surveys and Google review requests. It all runs on autopilot, helping us understand our customers better and grow our reviews without adding work for the team.”
3× appointments
“With Skala we tripled the appointments we get through WhatsApp, Instagram, Facebook and calls. The AI answers questions, coordinates appointments and automates our Google reviews. It let us grow in a much simpler way.”
Bookings across three channels
“Skala made managing our school visits simple. Lucía, our AI assistant, answers questions and coordinates bookings on WhatsApp, Facebook and Instagram. Today we spend less time on messages and more on creating great experiences.”
Automatic answers and routing
“Lucía, our AI assistant from Skala, transformed how we communicate with our customers. She handles inquiries from our website chat and WhatsApp, answers administrative questions and routes opportunities to the right team. Everything works much better.”
How it works
Your customers keep calling your number. If you don’t pick up, the call goes to Skala.
We load your services, your service area, your hours and what counts as an emergency for you.
You get a summary of every call on WhatsApp, and the appointment lands on your calendar.
Don’t take our word for it
Tell her what your business does and pretend to be one of your customers. In two minutes you’ll hear how she’d handle your business.
(786) 550-4604
Lucía is available now
Try this: tell her your industry, ask for an appointment like a customer would, then switch to Spanish.
Plans
CRM, scheduling, reviews and Lucía on the phone and in chat on both plans. You just choose how many calls you want her to answer.
$297/mo
150 minutes of Lucía a month, about 30 calls.
Renews monthly. Cancel anytime.
$397/mo
500 minutes of Lucía a month, about 100 calls.
Renews monthly. Cancel anytime.
Need more? If you have several locations or get more than 100 calls a month, we’ll build a plan around you. Let’s talk
How billing works
| Item | Plan | Rate |
|---|---|---|
| Lucía minute after the first 150 in a month | Essential | About $0.49 per minute, line included |
| Lucía minute after the first 500 in a month | Growth | About $0.45 per minute, line included |
| Calls you make from Skala | Both | About $0.08 per minute |
| SMS | Both | About $0.05 per 160-character segment, plus the carrier fee |
| SMS number registration (A2P) | Both | Included in setup; then the carriers’ monthly fee for your campaign |
| WhatsApp: replies within 24 hours | Both | No charge |
| WhatsApp: template messages you start | Both | Marketing, about $0.05; confirmations and reminders, under $0.01 (US numbers) |
| Both | About $1.35 per 1,000 sent | |
| Call recording and transcription | Both | About $0.015 and $0.15 per minute |
The exact charge for each minute or message depends on its length and the carrier, so rates are approximate. You can always see your usage and balance in your account.
Lucía minute: the time Lucía spends talking with your customer on the phone. The line is included, so you pay nothing else for that call. If you call your customers from Skala, that minute is billed separately on both plans.
Account and Lucía setup$199We connect your number, your channels and your calendar, train Lucía on your business and turn on the ready-made automations for your industry.
Design of a new website, up to 4 pages, if you need one+ $399In one language, with our design and your content.
Custom workQuoted separatelyMore pages, a bilingual website, integrations, custom automations, more than 500 Lucía minutes a month or having our team keep Lucía up to date for you. We scope it with you first and give you a fixed price before we start.
Run a healthcare practice? There’s a separate plan for HIPAA-protected patient data. Ask us for pricing.
Questions
There are two plans: Essential at $297 a month, with 150 minutes of Lucía (about 30 calls), and Growth at $397 a month, with 500 minutes of Lucía (about 100 calls). There’s also a one-time $199 fee to set up your account. If you need a new website of up to 4 pages, add $399.
You do, from your account. When we set up Skala we leave Lucía trained on your business and show you how to update her when something changes: your hours, a price, a new service, the listings you publish or each term’s programs. It takes minutes. If you’d rather have our team keep her updated on an ongoing basis, we quote that separately.
Setup covers the standard work: we connect your number, your channels and your calendar, train Lucía on your business and turn on the ready-made automations for your industry. Anything beyond that, like more pages, a bilingual website, integrations with other systems or custom automations, is quoted separately: we scope it with you first and give you a fixed price before we start.
Only usage, and you see it in your account: calls you make from Skala, SMS and MMS, WhatsApp messages Meta charges for, bulk email, and registering your number to send SMS. Lucía’s written replies are included; what’s charged is sending each message, which the carrier or Meta bills for.
Each SMS costs about $0.05 per segment of up to 160 characters, plus each carrier’s fee. The details are in your account. To send SMS in the US, your number has to be registered with the carriers (A2P). We handle that registration, and it’s included in your setup for businesses with normal volume; high-volume senders get a separate quote. After that, carriers charge a monthly fee per campaign, which comes out of your balance and shows in your account.
The WhatsApp connection is included in your plan. Replying to a customer within 24 hours of their last message is free. Template messages you start are charged: about $0.05 for marketing and under $0.01 for confirmations and reminders, for US numbers. Meta charges a different rate in other countries.
Calls Lucía answers are included in your plan: up to 150 minutes a month on Essential and 500 on Growth, and a Lucía minute already includes the line. Calls you make from Skala are billed separately, about $0.08 per minute. Recording costs about $0.015 per minute and transcription about $0.15. Email costs about $1.35 per 1,000 sent.
A team of real people in Miami, not a call center. We set up Skala with you, show you how to use it and answer in English or Spanish whenever you need us. Lucía takes care of your customers; our team takes care of you.
No. Your customers keep calling your number. You just forward the calls you don’t answer, or all of them if you prefer, and Lucía takes them.
Call her at (786) 550-4604 and judge for yourself. She speaks in a natural voice, asks only what she needs and doesn’t read long scripts.
Yes. Lucía answers in English or Spanish, matching the caller’s language or the one you choose for your business.
Lucía alerts you right away with a summary. If it’s an emergency and you’ve set it up that way, she transfers the call to you.
No. Essential includes up to 20 users and Growth includes unlimited users, at no extra cost.
No. During setup we build everything for you: your messages, your calendar, your website if you want one, and Lucía.
No. The plan renews monthly and you can cancel anytime. The setup fee is charged only once.
Lucía keeps answering, so no call goes unanswered. Each extra minute comes out of your balance: about $0.49 on Essential and about $0.45 on Growth. You can see your minutes and balance in your account at any time. If you need more than 500 minutes a month or have several locations, we’ll build a custom plan for you. Minutes are for serving your business’s customers and don’t cover mass outbound call campaigns or reselling the service.
Yes, with a separate plan for HIPAA-protected patient data. We’ll share pricing on a call.
A 20-minute call. We’ll show you what Skala would look like set up for your business.
