One clear price, no surprises.

There are two plans: Essential at $297 a month, with 150 minutes of Lucía (about 30 calls), and Growth at $397 a month, with 500 minutes of Lucía (about 100 calls). There’s also a one-time $199 fee to set up your account. If you need a new website of up to 4 pages, add $399.

You do, from your account. When we set up Skala we leave Lucía trained on your business and show you how to update her when something changes: your hours, a price, a new service, the listings you publish or each term’s programs. It takes minutes. If you’d rather have our team keep her updated on an ongoing basis, we quote that separately.

Setup covers the standard work: we connect your number, your channels and your calendar, train Lucía on your business and turn on the ready-made automations for your industry. Anything beyond that, like more pages, a bilingual website, integrations with other systems or custom automations, is quoted separately: we scope it with you first and give you a fixed price before we start.

Only usage, and you see it in your account: calls you make from Skala, SMS and MMS, WhatsApp messages Meta charges for, bulk email, and registering your number to send SMS. Lucía’s written replies are included; what’s charged is sending each message, which the carrier or Meta bills for.

Each SMS costs about $0.05 per segment of up to 160 characters, plus each carrier’s fee. The details are in your account. To send SMS in the US, your number has to be registered with the carriers (A2P). We handle that registration, and it’s included in your setup for businesses with normal volume; high-volume senders get a separate quote. After that, carriers charge a monthly fee per campaign, which comes out of your balance and shows in your account.

The WhatsApp connection is included in your plan. Replying to a customer within 24 hours of their last message is free. Template messages you start are charged: about $0.05 for marketing and under $0.01 for confirmations and reminders, for US numbers. Meta charges a different rate in other countries.

Calls Lucía answers are included in your plan: up to 150 minutes a month on Essential and 500 on Growth, and a Lucía minute already includes the line. Calls you make from Skala are billed separately, about $0.08 per minute. Recording costs about $0.015 per minute and transcription about $0.15. Email costs about $1.35 per 1,000 sent.

A team of real people in Miami, not a call center. We set up Skala with you, show you how to use it and answer in English or Spanish whenever you need us. Lucía takes care of your customers; our team takes care of you.

No. Your customers keep calling your number. You just forward the calls you don’t answer, or all of them if you prefer, and Lucía takes them.

Call her at (786) 550-4604 and judge for yourself. She speaks in a natural voice, asks only what she needs and doesn’t read long scripts.

Yes. Lucía answers in English or Spanish, matching the caller’s language or the one you choose for your business.

Lucía alerts you right away with a summary. If it’s an emergency and you’ve set it up that way, she transfers the call to you.

No. Essential includes up to 20 users and Growth includes unlimited users, at no extra cost.

No. During setup we build everything for you: your messages, your calendar, your website if you want one, and Lucía.

No. The plan renews monthly and you can cancel anytime. The setup fee is charged only once.

Lucía keeps answering, so no call goes unanswered. Each extra minute comes out of your balance: about $0.49 on Essential and about $0.45 on Growth. You can see your minutes and balance in your account at any time. If you need more than 500 minutes a month or have several locations, we’ll build a custom plan for you. Minutes are for serving your business’s customers and don’t cover mass outbound call campaigns or reselling the service.

Yes, with a separate plan for HIPAA-protected patient data. We’ll share pricing on a call.