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Terms of service

Last updated: October 2026

These terms govern your use of the Skala site and service. By signing up for a plan, you agree to these terms.

The service

Skala is a system that includes an AI assistant (Lucía), a message inbox, scheduling, a CRM, review requests and a website. Each plan’s features are described on the pricing page.

Plans, payments and cancellation

  • Plans are billed monthly and renew automatically each month.
  • You can cancel anytime. Cancellation takes effect at the next billing period.
  • Initial setup ($199) is a one-time charge. It’s fully refunded if you cancel before your kickoff call; after that call the work has started and it isn’t refundable.
  • A new website ($399) is refunded if you cancel before we start the design. Once design has started, it isn’t refundable.
  • There are no refunds for partial months or for usage already consumed.
  • Additional usage, such as call minutes, SMS or campaigns, is billed based on usage and is visible in your account.
  • Lucía minutes on each plan are for serving your business’s customers and don’t cover mass outbound call campaigns, high-volume automated calling or reselling the service. If usage is excessive or affects how the platform runs, we may limit it, offer you a custom plan or, in cases of abuse, suspend it.
  • Usage rates (minutes, messages and calls) may change if our providers’ costs change. We’ll give you 30 days’ notice.

If you cancel your plan

  • Your website can stay live on Skala with the Website plan ($59 a month), or with the Basic plan ($197 a month) if you also want to keep your CRM, message inbox and calendar.
  • The website lives on Skala and can’t be exported to another platform. We’ll give you your text and images, and your domain is yours.

Custom work

Setup covers the standard configuration. The following is scoped separately, with a fixed price before we start: websites with more than 4 pages, bilingual, with SEO or animations; complex automations and pipelines; email sequences; dedicated-IP email sending setup; integrations; and keeping Lucía’s information up to date for you.

Use of messages and calls

You’re responsible for having your customers’ consent to contact them by call, SMS or WhatsApp, and for complying with the laws that apply to your business.

About Lucía

Lucía answers based on the information you give us for your business. She does not provide medical, legal, financial or any other professional advice. Review the information she uses and keep it up to date.

Lucía’s chat replies (WhatsApp, Instagram, Facebook and your website) are included in your plan for your business’s normal use. If usage is excessive or abusive, such as automated messages or volumes far above normal, that additional usage is billed separately.

Your information

Your customers’ data belongs to you. We process it to provide the service, in line with our privacy policy.

Changes

If we change these terms, we’ll post the new version on this page with its updated date.

Contact

Skala · [email protected]